BP Fleet — DAVE MULLEN

BP fleet solutions provides a mix of traditional fuel services alongside growing electric vehicle (EV) charging infrastructure, digital fleet management tools, and data-driven insights to help organisations optimise performance and reduce emissions. In 2022 I joined the BP Global XD team with the challenge of delivering a one-stop digital platform for Fleet Customers across multiple markets

THE CHALLENGE

Primary objective to design the optimum experience for Fleet Managers to set up, manage and optimise their fuel and charge payments with BP. Research into the challenges faced by fleet managers when setting up payment methods highlighted complexity and managing security as the primary issues. With a diverse range of Fleet Manager personas, ranging from international fleets with 1000’s of HGVs to small family businesses with a less than 5 vans, the redesigned experience needed to be scaleable and optimised to local market needs.

THE OUTCOME

I worked with my product design team to define a framework within a Tri-Track Agile delivery model to enable newly formed product squads to adopt design thinking methodologies. I facilitated design sprints and led stakeholder workshops to align the business goals with customer needs and technical feasibility. As we tackled each payment feature I collaborated with the dedicate Fleet research team to run interviews and usability testing sessions with Fleet Managers to validate our new journey flows. Research findings were played back to business stakeholders and payment experts to agree the MVP scope and feature roadmap. As new payment journeys were refined for build and release, I worked with the Content and Design System teams to improve consistency and develop reusable patterns for the wider Fleet Management experience.